Create A Website

I have been posting a few bits and pieces about best practice building online stores recently, partly because I have built a huge number of stores the last few years.

I have always been a keen follower of marketingexperiments.com. They recently blogged on things to test to help reduce shopping cart abandonment rate:
What else can I test … to reduce shopping cart abandonment rate?
Here are some suggestions from the article (of course test) …

1. Offer alternative payment methods.
2. State your shipping prices or rules upfront.
3. Offer exclusive products online.
4. Put your nav bar to work for your cart.
5. Promote your promo codes.
6. Plug in a progress bar.
7. Brand your checkout process

Definitely read the article. There is more detail there. In fact their whole site as a whole is worth a look!

This entry was posted on Wednesday, September 30th, 2009 at 5:22 pm and is filed under best practice, ecommerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.