Questions to Answer For Customers When You Build an Online Store
It has been a while since I last posted. I have been building a few online stores lately and came across this article via osCommerce Watch (Questions to Answer for the Online Shopper) that I thought was worth sharing for anyone who owns or builds online stores:
The Shopping Cart: How to Answer the 5 Unanswered Customer Questions
Besides questions related to shipping costs they identify five questions that are commonly in the minds of online shoppers …
- Do you offer alternate forms of payment (aside from credit card)?
- Are you safe and secure?
- Why are you asking for this information?
- Do I have to set up an account to buy?
- Do I get to review my order before we transact?
A good list and definitely worth reading the discussion in the comments too.